Why Offer Resale Rights?

It is true that by making resale rights, whatever type, available to your customers, you can potentially lose profits in the long run as apposed to not offering any type of resalability.

On the other hand, you could potentially lose interested prospects by not offering any type of rights to your product if the demand for the information you are selling is popular.

Why not do both?

It's simple enough. Many internet marketers refer to this as an 'upgrade'. And this is how it goes.

You create a product, and we're talking about either a product you've created yourself, or a private label product you have legally purchased, and want to sell it. So, you compile all the information in an easy to read resellable format, such as an ebook.

This version of your product doesn't come with any type of resale rights to the customers who have purchased it. However, from inside the ebook, they can 'upgrade' their product and purchase the right to resell it from you directly.

You profit twice from one product. And, you can set a limit on how many copies will be available to purchase the resale rights to.

Beyond that, no matter who is distributing your ebook, you will be paid directly for anyone that wishes to resell your ebook product. Even after the initial sale.

In many cases, by offering resale rights to your products, you have a better chance to earn money than by not offering them.

There are a whole bunch of people out there that are always on the look out for a good resell rights product they can get their hands on. Why shouldn't you be the one selling it to them?